Now imagine the same consumer, with the same search requirements. Instead of just 10 listings, which are time consuming to go through, the Victorian Shopping Mall appears. Chances are that the consumer will select the site with the greatest number of options available.   Now we have a consumer already planning to spend - only steps from your store. This marketing concept is what engineered the mall idea.

Impulse buying now comes into play. The consumer finds not only the lighting fixtures but discovers a multitude of Victorian accessories for their home. Before they know it they have ordered a catalog for the molding they need in the diningroom, a new screen door they have been meaning to replace and a picture frame to give to Aunt Martha for her birthday.

INTERNET RETAILING
Over 500 million dollars was spent on-line in 2000 and that figure is expected to grow significantly every year. The consumer has the ability to save the mall as a favorite site and return whenever they want. Newspaper and magazine ads have a limited reach and often end up in the recycle bin before they have a chance to produce the desired sale.  The Internet reaches an unlimited audience, which is growing ever day, and  the Internet never goes away.

THE IDEAL SHOPPING ENVIRONMENT
The Victorian Shopping Mall will create the ideal environment   to attract the Victorian consumer through carefully selected category listings, visually appealing graphics,  and easy navigation. Your site will stand on it's own, but will benefit from its inclusion in the mall. Though your site will be accessed through the mall, it will open unobstructed in its own window without compromising your site design in any way.